Yan Liu
Associate Professor
Department of Logistics and Maritime Studies
Faculty of Business
Hong Kong Polytechnic University
Email Address: [email protected]
Associate Professor
Department of Logistics and Maritime Studies
Faculty of Business
Hong Kong Polytechnic University
Email Address: [email protected]
Research Interest:
Employment:
Education:
UTD Journal Publications: (* indicates a corresponding author, ^ indicates a PhD student I work with)
Working Papers:
Funding:
Teaching:
Honors:
Ph.D. Students:
Prospective Students:
- Revenue management and pricing
- Interface between operations management and marketing
- Social operations management
Employment:
- Department of Logistics and Maritime Studies, Faculty of Business, The Hong Kong Polytechnic University
- Associate Professor, 2025-Present
- Assistant Professor, 2019-2025
- College of Management and Economics, Tianjin University
- Assistant Professor, 2016-2019
- School of Information Management and Engineering, Shanghai University of Finance and Economics
- Visiting Scholar, 2015-2016
Education:
- Ph.D., Industrial and Systems Engineering, University of Minnesota, Oct 2015
- M.S., Management Science and Engineering, Guanghua School of Management, Peking University, 2010
- B.S., Information Management and Information System, Beijing Information Science and Technology University, 2007
UTD Journal Publications: (* indicates a corresponding author, ^ indicates a PhD student I work with)
- Meng Li and Yan Liu*. Mental Accounting in Allocating Capacity. Accepted by Manufacturing & Service Operations Management, 2025. (Equal Contribution) --Previously titled "Mental Accounting in Revenue Management"
- Yicheng Liu^, Xiao Chen, Yan Liu, and Zizhuo Wang. Simultaneous vs Sequential: Optimal Assortment Recommendation in Multi-Store Retailing. Manufacturing & Service Operations Management, 27(3), 825-842, 2025. --A short version was accepted by WINE 2024 (The 20th Conference on Web and Internet Economics), CCF-A Conference
- Jianghua Wu, Dan Zhang, and Yan Liu*. Markovian Pricing with Price Guarantees. Production and Operations Management, 34(7), 1939-1956, 2025. (Equal Contribution)
- Yan Liu and Dan Zhang. Intraconsumer Price Discrimination with Credit Refund Policies. Management Science, 70(10), 6835-6851, 2024.
- Ming Hu and Yan Liu*. Precommitments in Two-Sided Market Competition. Manufacturing & Service Operations Management, 25(2), 704-718, 2023. (Equal Contribution)
- Yan Liu, Yacheng Sun, and Dan Zhang. An Analysis of "Buy X, Get One Free" Reward Programs. Operations Research, 69(6), 1823-1841, 2021.
- Yan Liu, William L. Cooper, and Zizhuo Wang. Information Provision and Pricing in the Presence of Consumer Search Costs. Production and Operations Management, 28(7), 1603-1620, 2019.
- Ming Hu, Yan Liu*, and Wenbin Wang. Socially Beneficial Rationality: the Value of Strategic Farmers, Social Entrepreneurs, and For-Profit Firms in Crop Planting Decisions. Management Science, 65(8), 3654-3672, 2019. (Equal Contribution) --Curated in INFORMS Editor's Cut | Agribusiness --2017 CSAMSE Annual Conference Best Paper Award, Honorable Mention
- Yan Liu and William L. Cooper. Optimal Dynamic Pricing with Patient Customers. Operations Research, 63(6), 1307-1319, 2015.
Working Papers:
- Yan Liu, Jingmai Wang^, Yulan Wang, and Dan Zhang. On the Value of Coalition Loyalty Programs. Under major revision at Marketing Science.
- Meng Li, Yan Liu, and Yan Liu. Anchoring Bias in Personalized Pricing. Under review.
Funding:
- Competitive and Peer-Reviewed
- Hong Kong RGC General Research Fund (GRF), "The Impact of Coalition Loyalty Programs on Customer Purchases", $482,208, PI, 01/2025-12/2026
- Hong Kong RGC General Research Fund (GRF), "Optimal Dynamic Pricing with Consumer Satiation Effects", $414,844, PI, 01/2024-12/2025
- Hong Kong RGC General Research Fund (GRF), "A Model of Coalition Reward Programs", $523,990, PI, 01/2023-12/2024
- Hong Kong RGC General Research Fund (GRF), "A Model of Credit Refund Policy", $417,139, PI, 01/2021-12/2022
- National Natural Science Foundation of China (NSFC), "Information Provision and Pricing in the Presence of Consumer Search Costs", CNY 180,000, PI, 01/2018-12/2020 (项目结题评估：特优)
- Non-Competitive
- Hong Kong RGC Direct Allocation Grant, "Price Discrimination in Reward Programs", $200,000, PI, 07/2021-06/2023
Teaching:
- LGT 5429, Global Risk and Decision Analysis (MSc Core/Elective)
- LGT 4115, E-Commerce and Logistics (Undergraduate Core/Elective)
- LGT 4017, Information Systems for Logistics Management (Undergraduate Core/Elective)
- LGT 5152, Information Systems for Supply Chain Management (MSc Core/Elective)
- LGT 4101, Practice of Management Decision Analysis (Undergraduate Elective)
- LGT 5122, Applications of Decision Making Models (MBA Core/Elective)
Honors:
- Vice President's Recognition for Excellence in Research Grant Application, PolyU, 2024
- PolyU Business School Faculty Prize (Outstanding Young Researcher), 2024
- PolyU Business School Fellow Award (Colleague with achievements in making significant contributions to raising the reputation and visibility of the Faculty or PolyU), 2024
- CSAMSE Best Paper Award, Honorable Mention, 2017
Ph.D. Students:
- As Chief Supervisor
- Shuyu Tan, 2025-Present
- Yiling Yuan, 2024-Present
- Wenxin Liu, 2024-Present
- Jingmai Wang, 2020-Present
- As Co-Supervisor
- Yuhong Shi, 2025-Present (co-supervised with Dr Zhichao Feng)
- Shuohan Huang, 2024-Present (co-supervised with Dr Xiaomeng Guo)
- Tianfang Ma, 2023-Present (co-supervised with Prof. Shuaian Wang)
- Haoqing Wang, 2022-Present (co-supervised with Prof. Shuaian Wang)
Prospective Students:
- I am always looking for self-motivated Ph.D. students with solid mathematical background and strong interests in operations management. Students with a bachelor/master degree in mathematics, applied mathematics, statistics, or information and computing science are welcome to email me with your CV and transcript (knowledge in operations management is not required). Applications for research assistant/postdoctoral fellow are also welcome. Competitive financial support will be provided (please see https://www.polyu.edu.hk/gs/prospective-students/fellowship-scholarship-schemes/).
