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Yan Liu
Assistant Professor
College of Management and Economics
Tianjin University
Tianjin, China
Email address: yan.liu@tju.edu.cn
Research Interests:
  • Revenue management and pricing
  • Interface between operations management and marketing
  • Social operations management

Employment:
  • College of Management and Economics, Tianjin University
    • Assistant Professor, Oct 2016-Present
  • School of Information Management and Engineering, Shanghai University of Finance and Economics
    • Visiting Scholar, Oct 2015-Sep 2016

Education:
  • Ph.D., Industrial and Systems Engineering, University of Minnesota, Sep 2015 
                          Advisors: William L. Cooper, Zizhuo Wang
  • M.S., Management Science and Engineering, Guanghua School of Management, Peking University, July 2010
  • B.S., Information Management and Information System, Beijing Information Technology Institute, July 2007

Selected Publications:​
  • Yan Liu, Yacheng Sun, and Dan Zhang. An Analysis of "Buy X Get One Free" Customer Reward Programs. Under Review, 2018.
  • Yan Liu, William L. Cooper, and Zizhuo Wang. Information Provision and Pricing in the Presence of Consumer Search Costs. Under Review, 2017.
  • Ming Hu, Yan Liu (corresponding author), and Wenbin Wang. Socially Beneficial Rationality: the Value of Strategic Farmers, Social Entrepreneurs and For-Profit Firms in Crop Planting Decisions. Forthcoming in Management Science. (Author names listed alphabetically)
                 --2017 CSAMSE Annual Conference Best Paper Award, Honorable Mention
                 --2017 MSOM Sustainable OM SIG Conference    
  • Yan Liu and William L. Cooper. Optimal Dynamic Pricing with Patient Customers. Operations Research, 63(6), 1307-1319, 2015.

Funds:
  • National Natural Science Foundation of China No. 71702125, 2018-2020, "Information Provision and Pricing in the Presence of Consumer Search Costs", CNY 180,000, PI
  • National Natural Science Foundation of China No. 71601103, 2017-2019, "Inventory Management for Stochastic Multi-Echelon Inventory Systems with Dual Delivery/Supply Modes", CNY 150,000, Co-PI (PI: Chaolin Yang)
  • Faculty Initiation Grant, Tianjin University, CNY 80,000, PI